modern luxury open concept shared living space in apartment complex

The Setting for Your Story

Sequel is a family-owned property built on land with decades of history. We worked with Echelon Property Group to create a brand that honored its legacy while looking forward to its future, all wrapped in an authentic love letter to the Englewood neighborhood it calls home.

 

Client

Echelon Property Group

Scope

Brand Strategy
Naming
Logo
Branding

sequel logo placed on black leather background
image of a man holding a camera and brand descriptors - authentic, enlightening, established, stylish
photo of wood night stand and white bedding

We wanted Sequel to honor the land it sits on, the community it resides in and the people that call it home. We positioned Sequel as a first-class property that provides residents something both intimate and local — a home with a heartbeat.

sequel branded mood board with images of a green couch, a girl reading a book and a man holding a camera
images of pages from the sequel brand book
modern, luxury rendering of demonstration kitchen
sequel business card design

Visually, we wanted to create a brand that payed homage to the gritty history of the area, while feeling chic and upscale to match the gorgeous interior experience.

sequel apartments logo emblem
photo collage of black and white images including a man in a leather jacket, bicycles, vintage camera and platform white shoes
photo of girl sitting on a black couch reading a book
sequel brand tagline that says family owned since 1946